Digital Marketing 101 introduces concepts of social networking to build brand awareness and create loyal customers. From brand awareness campaigns to increasing conversions online, attendees leave with a deeper understanding of what to include in their digital marketing plans. Topics include the main pillars of digital marketing and how they work together, search engine marketing, search engine optimization, social media marketing, and approaches to managing it all.
Dee Boyle, digital marketing strategist for Brandcraft, and Krista Patterson, owner of Northwest Paddle boarding, lead the discussion. Small business owners, marketing and communications specialists, and students are welcome.
Brandcraft is a full-service marketing organization in Richland. It offers a full menu of services, from web design and search engine optimization to photography services, logo design and full package marketing plans.
Fuse SPC, a social purpose organization, offers coworking space, small business incubator classes and services, and free community events. For more information, visit fusespc.com.
Register for the class at www.fusespc.com/events or https://ti.to/fuse/digitalmarketing-101.