Ben Franklin Transit wins first place AdWheel Award

(Richland, WA) The Ben Franklin Transit (BFT) Marketing & Communications Department was presented with a first-place AdWheel Award by the American Public Transportation Association (APTA) at their annual Marketing, Communications, and Customer Experience Workshop held last week in New Orleans. Their winning entry, the Mechanic Recruitment Video, was recognized in the Best Electronic Media for Workforce Development category. The AdWheel Awards were created to recognize excellence in marketing and communications among APTA members and promote best practices within the industry. The BFT Mechanic Recruitment Video will move on to the next competition phase, vying for an APTA AdWheel Grand Award.  Winners of this prestigious award will be announced mid-summer and honored at the 2024 APTA TRANSform Conference in Anaheim in September.

“Our Marketing & Communications team’s production not only won a national award, but it has also greatly aided us in recruitment of local talent,” said BFT General Manager Rachelle Glazier. “Applicants tell us that they learned about our job openings from seeing the recruitment videos on TV, which give a first-hand look at what it’s like to be a part of the team that keeps the Tri-Cities moving.”
About Ben Franklin Transit:
Ben Franklin Transit is the public transportation system for the Tri-Cities area of Benton and Franklin Counties in southeastern Washington State. Our guiding purpose is to provide safe, reliable, affordable transportation to the community to support personal mobility, economic diversity, and growth. BFT’s Public Transportation Benefit Area (PTBA) covers 616 square miles and serves the cities of Kennewick, Pasco, Richland, West Richland, Benton City, Prosser, and the town of Finley.
In 2022, Ben Franklin Transit celebrated 40 years of providing essential transportation services to this community. Since its inaugural trip in May of 1982, BFT has grown from 45 to over 400 vehicles, including buses, Dial-A-Ride, Vanpool, and CONNECT.  The agency now services almost 1,000 bus stops and has grown from fewer than 60 employees to over 400.