Benton and Franklin Counties, the cities of Kennewick, Pasco, Richland, West Richland, Benton City and Prosser partnered with Visit Tri-Cities to create the PSA encouraging the residents of the Mid-Columbia region to adopt the wearing of face coverings. According to the Benton Franklin Health District, if everyone who is able to wear a face covering in the community does so, the region’s transmission rates will drop. This will allow Benton and Franklin counties to move into the next phase of the Safe Start Washington plan. In addition, the use of social distance and good hand hygiene will also support lowering transmission rates. These steps are essential to help restore community health, the preservation of business, jobs, our economy and quality of life in the Mid-Columbia.
The PSA is available to be shared with the community and may be found on Visit Tri-Cities’ YouTube page. Local agencies, businesses and individuals are encouraged to share the message on social media, websites and/or any method of communication.