Design thinking is simply an approach to problem solving. It is a user-centered process that starts with user data, creates design artifacts that address real and not imaginary user needs, and then tests those artifacts with real users. It leverages collective expertise and establishes a shared language and buy-in amongst your team. It encourages innovation by exploring multiple avenues for the same problem. In short, design thinking unfetters creative energies and focuses them on the right problem.
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