Petersen Hastings Unveils New Brand to Better Reflect its Services, Deep Bench of Expertise, and Culture
Petersen Hastings Wealth Advisors (formerly Petersen Hastings), a nationally and locally recognized, fee-only Registered Investment Advisory (RIA) firm headquartered in Kennewick, unveiled its “Where You’re Invested” rebrand today that includes a new company logo, brand style, and tagline. The revitalization of the firm’s brand is aligned with a modern and cohesive image as Petersen Hastings Wealth Advisors embarks on its further expansion into new markets.
Petersen Hastings’ clients’ aspirations and their life pursuits take precedence in everything the team does. The new tagline, "Where You're Invested," embodies this unwavering commitment on various levels. Beyond encapsulating the clear relationship between Petersen Hastings and its clients’ investment portfolios, it underscores the significance of directing energy and emotion towards meaningful pursuits in life and valuable connections. This tagline serves as a powerful reflection of their dedication to impacting lives beyond money – reinforcing the importance of holistic well-being and the multifaceted aspects of their clients’ lives.
“It’s difficult for people to select a financial advisor when all firms look, talk, and act alike," said Scott Sarber, CEO. “We trust that the revamped Petersen Hastings Wealth Advisors brand and ability to effectively communicate our commitment to impacting clients’ lives beyond money, will point investors toward a firm that is truly on their side every step of the way.”
This rebranding not only signifies a new chapter for the organization, but also underscores its steadfast dedication to providing exceptional service. The refreshed visual identity mirrors its resolve to adapt alongside their clients. As the firm moves forward, its brand evolution serves as a testament to their unwavering commitment to meeting the evolving needs of its valued clients.
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