The Tri-Cities will be welcoming more than 200 travel media from throughout the world for TBEX North America (April 18-21), the largest travel content creator conference. Represented countries include Canada, Denmark, Ireland, Kenya, Mexico, Spain, Thailand and beyond, meaning the Tri-Cities will be promoted as a premier destination through international channels!
Thanks to the wide reach of attending media, the Tri-Cities will experience immediate and abundant social media exposure, with media coverage expected to continue for 24 months or more following the event. The visiting travel media will begin exploring the Tri-Cities with “Pre-BEX Tours”, which will highlight the region’s exciting and unique attractions before the content creators participate in three days of education and networking opportunities.
Local businesses are encouraged to engage with attendees leading up to, during and after the conference through all social channels using hashtag #TBEXTriCities. This is a great opportunity to connect with and encourage these influential travel writers to visit local businesses while in the Tri-Cities.
“Hosting TBEX North America in the Tri-Cities is a priceless opportunity to highlight the Tri-Cities and our region’s unique tourism assets,” said Michael Novakovich, President & CEO of Visit Tri-Cities. “The massive media exposure will aid in the Tri-Cities’ economic recovery by creating additional interest and future visitation to our destination. We encourage business owners and even residents to connect with TBEX attendees by sharing their favorite Tri-Cities experience to generate continued excitement about visiting the Tri-Cities and increase coverage of our community.”
Additionally, local businesses can also sign up for the conference to take advantage of networking opportunities, learn about the best social media practices and how to leverage media and social channels for business promotion. Tourism businesses are strongly encouraged to attend. Register at TBEXcon.com as a Travel Industry Professional and use the code tricitiesbiz for a $100 discount.
For more information about Visit Tri-Cities, check out VisitTri-Cities.com.
Email your press release and a photo to Austin Regimbal, Marketing & Communications Director. Press releases are posted in their entirety. This is a free benefit for members of the Tri-City Regional Chamber.