The Tri-Cities was selected as the host destination for TBEX North America 2021, the largest conference and networking event for influential travel content creators from throughout North America and beyond. The event will be held Aug. 16-19, 2021, at the Three Rivers Convention Center in Kennewick, attracting approximately 600 travel bloggers, online journalists, new media content creators travel brands and industry professionals with an online reach of more than 300 million.
“TBEX is a great opportunity to amplify our marketing efforts, expand our reach and highlight the region’s amazing attractions and community assets to new audiences and potential visitors, especially following the pandemic,” said Michael Novakovich, President & CEO of Visit Tri-Cities. “With such a significant reach, TBEX will create additional interest in our destination, resulting in a boost for tourism in the Tri-Cities, increased economic impact and enhanced quality of life for all residents of our region.” The conference program features three days of educational and networking opportunities as well as familiarization tours throughout the Tri-Cities highlighting the region’s exciting and unique attractions, from STEM activities and outdoor recreation to wineries and farm-to-table. The Tri-Cities can look forward to immediate viral exposure as attendees share their Tri-Cities experience via social channels. "We are excited to be partnering with Visit Tri-Cities and bringing TBEX North America 2021 to Washington State!” said Rick Calvert, CEO of TBEX. “This is a very special place with lots of surprises for the TBEX community to discover and share with their audiences.” To learn more about TBEX, visit https://tbexcon.com/.
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