Get Your Geek On! It’s not just a directive, it’s a way of life in the Tri-Cities. So much so that Visit Tri-Cities developed a music video and marketing campaign to promote STEM Tourism in the Tri-Cities. The high-quality video highlights STEM attractions throughout the Tri-Cities including the B Reactor as part of the Manhattan Project National Historical Park, Bechtel National Planetarium, LIGO Hanford Observatory, Triton Sail Memorial Park and more.
Get Your Geek On! has earned attention from other destination marketing organizations throughout Washington state and industry marketing professionals throughout the country for being an innovative campaign. In fact, the campaign is being used as an example of innovative marketing strategies through Destinations International’s Certified Destination Management Executive (CDME) program, the tourism industry’s highest individual educational achievement.
“Get Your Geek On! is such a cool way to present a niche market segment and promote unique tourism assets in the Tri-Cities—it was the perfect innovative idea to present as part of CDME coursework,” said Deb Travis Archer, CDME, Executive Consultant MMGY NextFactor and Destinations International CDME Program Committee Board Member.
Get Your Geek On! was also presented to tourism professionals at the Upper Midwest Convention and Visitors Bureau Fall Conference in Des Moines, Iowa, for an eight-state region that includes Illinois, Iowa, Minnesota, Missouri, Nebraska, North Dakota, South Dakota and Wisconsin.
“This campaign is a great example of how destinations can effectively advocate for their communities in innovative and unexpected ways,” said Linda John, ACC, CDME of Linda John Consulting, “During the conference we featured the campaign in ‘Advocacy is a 10-Letter Word: How Advocacy Success is Leveraged through Leadership Awareness’, which highlights destination marketing organizations’ best practice case studies paired with executive coaching to uncovers key values and strengths of the leaders related to the case studies.”
The Get Your Geek On! video premiered at Visit Tri-Cities’ 2019 Annual Meeting and was made possible thanks to our partnership with Battelle who serves as our Official Champion of Stem Tourism. Find out the “next big thing” Visit Tri-Cities is working on at the 2021 Annual Meeting taking place on Thursday, Nov. 4 at 9 a.m. The Annual Meeting may be viewed via Facebook or YouTube.
To Get Your Geek On!, check out https://www.visittri-cities.com/blog/stem-itineraries-in-the-tri-cities/.
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