Tri-City Regional Chamber of Commerce
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MEMBER NEWS

Visit Tri-Cities’ Pandemic Response Campaign Earned Best Idea Program Outstanding Achievement Award

10/11/2021

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​Visit Tri-Cities was honored with a Best Idea Program Outstanding Achievement Award by the Destination Marketing Association of the West (DMA West) during the 2021 DMA West Education Summit held Sept. 29 – Oct. 1 in Vancouver, Wash. The annual Best Idea Program showcases innovative projects and creative marketing strategies.
 
Visit Tri-Cities was recognized for its Pandemic Response Campaign that took place September 2020 through July 2021. VTC developed, created and deployed 38 high-quality public service announcements to amplify messaging from local leadership, the Benton-Franklin Health District as well as created unique messaging to mitigate the adverse economic and public health impacts of COVID-19. The campaigns focused on adherence to mask wearing, physical distancing, limiting gathering size and eventually the encouragement of vaccination as it became available. The PSAs were developed in English and Spanish and distributed throughout the Tri-Cities region.
 
Visit Tri-Cities was one of only four destination marketing organizations—Visit Mesa, Oregon’s Mt. Hood Territory and Visit Vancouver USA—to receive outstanding achievement awards. Following receipt of the entry forms, a Board-appointed Task Force reviewed the submissions and selected several ideas for presentation. Michael Novakovich, President & CEO of Visit Tri-Cities, presented the organization’s best idea during the annual summit of western states destination marketing organizations.
 
For more information about the campaign, check out Visit Tri-Cities’ YouTube channel to view the Pandemic Response Playlist. For more information about Visit Tri-Cities, visit VisitTri-Cities.com. 
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Copyright © Tri-City Regional Chamber of Commerce. All rights reserved.
7130 W Grandridge Blvd., Suite C, Kennewick, WA 99336 USA
Phone: (509) 736-0510 |  Fax: (509) 783-1733 
info@tricityregionalchamber.com
Hours
Monday - Thursday: 8 am - 5 pm
​Friday: 8 am - 12 pm
​Closed Weekends

Photos used under Creative Commons from The National Guard, Gamma Man, US Department of Education, U.S. Secretary of Defense, Tony Webster, jalexartis, Blue Mountains Library, denisbin, Baker County Tourism
  • Benton Co. Business Resource Initiative
  • MEMBERSHIP
    • Membership Directory
    • Member Login
    • Join the Chamber
    • Membership Features
    • Sponsorship Opportunities
    • Stakeholder, Leader, & Growth Level Members
  • EVENTS
    • Chamber Calendar
    • Annual Events >
      • Annual Meeting & Awards Luncheon
      • Women in Business Conference
      • State of the Cities
      • Tri-Cities Diversity Summit
      • Elected Leaders Reception
      • Tri-Cities Day with the Seahawks
      • Tri-Cities Day at the Capitol
      • Bridging Partnerships Small Business Symposium
    • Monthly Membership Luncheon
    • Business After Hours
    • Meet the Chamber
    • Ribbon Cutting Request
    • Speaking Opportunities
  • PROGRAMS & SERVICES
    • BUSINESS PROGRAMS >
      • Ask the Experts
      • Economic Gardening
      • Office Depot Savings Program
      • Small Business Incentive Program
    • Workforce & Education >
      • Tri-Cities Regional Career Signing Day
      • Washington Workforce Portal
    • myTRI 2030
    • Business Advocacy >
      • Public Policy Guiding Principles
      • Business Advocacy Letters
      • Session Spotlight
      • Vote for Business
      • TRI-CITIES LEGISLATIVE COUNCIL 2023 LEGISLATIVE PLATFORM
    • Ambassador Club
    • LEARN Groups
    • Washington PTAC >
      • Meet the Buyer
      • Procurement Power Hour
    • Business Builders Resource Roundtable
  • NEWS
    • Press Releases
    • Blog
    • Member News
    • Annual Report
    • eBlast Advertising
    • Email Updates
  • ABOUT US
    • Contact
    • Our Leadership
    • Our Team
    • Committees
    • Policies
    • Our Partners >
      • TRIDEC
      • Visit Tri-Cities