Visit Tri-Cities’ Pandemic Response Campaign Earned Best Idea Program Outstanding Achievement Award
Visit Tri-Cities was honored with a Best Idea Program Outstanding Achievement Award by the Destination Marketing Association of the West (DMA West) during the 2021 DMA West Education Summit held Sept. 29 – Oct. 1 in Vancouver, Wash. The annual Best Idea Program showcases innovative projects and creative marketing strategies.
Visit Tri-Cities was recognized for its Pandemic Response Campaign that took place September 2020 through July 2021. VTC developed, created and deployed 38 high-quality public service announcements to amplify messaging from local leadership, the Benton-Franklin Health District as well as created unique messaging to mitigate the adverse economic and public health impacts of COVID-19. The campaigns focused on adherence to mask wearing, physical distancing, limiting gathering size and eventually the encouragement of vaccination as it became available. The PSAs were developed in English and Spanish and distributed throughout the Tri-Cities region.
Visit Tri-Cities was one of only four destination marketing organizations—Visit Mesa, Oregon’s Mt. Hood Territory and Visit Vancouver USA—to receive outstanding achievement awards. Following receipt of the entry forms, a Board-appointed Task Force reviewed the submissions and selected several ideas for presentation. Michael Novakovich, President & CEO of Visit Tri-Cities, presented the organization’s best idea during the annual summit of western states destination marketing organizations.
For more information about the campaign, check out Visit Tri-Cities’ YouTube channel to view the Pandemic Response Playlist. For more information about Visit Tri-Cities, visit VisitTri-Cities.com.
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