Visit Tri-Cities Partners with CPCCo to Promote Quality of Life in the Tri-Cities

Life is good in the Tri-Cities! That sentiment will be amplified and echoed throughout the Tri-Cities thanks to Visit Tri-Cities’ newly minted partnership with Central Plateau Cleanup Company (CPCCo). CPCCo, the prime contractor for the safe, environmental cleanup of the Central Plateau at the Hanford Site, will sponsor Visit Tri-Cities’ efforts to promote quality of life endeavors in our community.
 
“Visit Tri-Cities is ecstatic to partner with CPCCo to promote the Tri-Cities’ excellent quality of life through tourism,” said Michael Novakovich, President and CEO of Visit Tri-Cities. “Visitor spending brings new dollars to the community, establishing a vibrant business climate for new opportunities, generating jobs while stimulating state and local tax revenues that lower our tax burden. All of these components enhance an excellent quality of life for all Tri-Citians.”
 
Visit Tri-Cities traditionally promotes the region in markets outside of the Tri-Cities to attract visitors. However, the partnership with CPCCo allows Visit Tri-Cities to create and deploy local marketing campaigns that will highlight tourism businesses and encourage community engagement with local businesses and events, while building and strengthening residents’ positive image of the Tri-Cities.
 
“Who do we turn to when asking for recommendations? Friends and family. Deepening the community’s appreciation for the place we all call home creates brand ambassadors for the Tri-Cities, promoting the destination as a great place to live, work and play,” said Novakovich. “This ultimately encourages residents to invite their friends and family for a visit to the Tri-Cities.”
 
The partnership with CPCCo will not only inspire visitation to the Tri-Cities, but generate greater opportunities for workforce development, both in employer recruitment and employee retention.
 
For more information about the Tri-Cities, check out VisitTri-Cities.com.