Visit Tri-Cities Receives DMAP Recognition at the DI 2020 Annual Convention

Visit Tri-Cities was recognized for earning the Destination Marketing Accreditation Program (DMAP) accreditation with “distinction” at the Destinations International (DI) Virtual 2020 Annual Convention on July 15, 2020. DMAP is a recognition of Visit Tri-Cities’ commitment to industry excellence and meeting the industry standard for performance and accountability of destination organizations around the world.

"Destination accreditation provides a visible differentiator for these special organizations as an independent review board assessed their specific operations, leadership and policies to determine that they meet or exceed the standards of the industry,” said David Holder, Vice President – Tourism of JLL - Hospitality and Tourism Group.

“We are pleased to have Visit Tri-Cities join our distinguished group of professionals,” said Don Welsh, President and CEO of Destinations International. “The industry distinction defines quality and performance standards for destination organizations, and I look forward to welcoming them to the DMAP community.”

The accreditation program requires a destination organization to successfully comply with a multitude of mandatory and voluntary standards that span a variety of performance areas to gain this momentous achievement. The standards cover nearly all aspects related to the management and marketing of destination organizations including governance, finance, human resources, sales, communications, destination development and research. Visit Tri-Cities joins the ranks of over 200 destination organizations who have obtained DMAP recognition.
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“The entire Visit Tri-Cities team collaborated to ensure that our organization is operating within our industry’s highest standards, and we are thrilled to be accredited with distinction from DMAP. Additionally, we’re very proud that our application was noted as ‘one of the best’ the DMAP board had reviewed,” said Michael Novakovich, President & CEO of Visit Tri-Cities. “The accreditation is not only an honor, but demonstrates Visit Tri-Cities’ continued commitment to promoting the Tri-Cities as a premier destination to live, work and play.”