offerings, Wildland Labs, Inc., the Tri-Cities’ premier software development firm, in partnership with its subsidiary BrandCraft Marketing, today announced changes to its software development service offering and the enterprise leadership team, including:
- Torey Azure, formerly CMO of Wildland/BrandCraft, is promoted to CEO of Wildland/BrandCraft. Torey Azure founded BrandCraft Marketing in March of 2012 and merged with Wildland in summer of 2017 to combine Wildland’s software expertise with BrandCrafts’ premier design, marketing, video, and photography services.
- Ty Mulholland, formerly CEO of Wildland/BrandCraft, is departing for a position as Head of Operations of Managed Squared, Inc., which has been acquired by a leading legal services company based in California. Denovo, the flagship law practice management SaaS of Managed Squared, was developed by Wildland.
- Kellie Easley has been promoted to VP of Creative and Digital for Wildland/BrandCraft. Kellie has been with the enterprise since July of 2018. She previously worked for Columbia Hospitality in Seattle, WA as Director of Marketing.
“This refinement of our team is in response to multiple factors including opportunities for the software development team to focus on a specific product, and concurrently allows
Wildland/BrandCraft to focus on continued development of our growth marketing services portfolio” new CEO Torey Azure said. “I look forward to working with our new leadership team to
deliver exemplary results for our clients, investors, and team members. I wish Ty and the Denovo software team the best in bringing new, top of class software to the legal community, and we welcome the opportunity to support new business and our prior software clients with our premier marketing services.”
“I am proud of everything we have accomplished since Wildland’s founding in 2014, from building amazing software applications to supporting our community in events such as TriConf, Digital Crush, and Tri-Cities Tech Summit.” Former CEO Ty Mullholland says, “We will continue to support building
a blossoming technology and creative community in the Tri-Cities. I am excited for the continued success of Wildland/BrandCraft and know Torey is the best person to lead it. We will miss our Wildland/BrandCraft family tremendously but are thrilled to remain in the same community as we
evolve the software ecosystem here.”